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the why of mcdonalds​

[one week publishing project]​

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this promotional booklet highlights the considerable care behind every decision mcdonalds makes. soft, intimate photography honestly showcases the restaurants signature items; the ones that make it the loved brand it is today. emotional prose accompany the photographs to overcome the image of "fast food" and explain the love that goes into providing for their customers.

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[the why of MUJI parody]

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